Barbie History And Some Logistics

 No, we haven't seen the Empowered Woman Head of Supply Chain and Global Logistics Solutions Barbie model on the shelf, but we still take the opportunity to celebrate all women in the world of logistics with a high level of emotional intelligence and work ethic because without you logistics would not be as fun or possible. 

Logistics Data: The Mattel manufacturing plant that is in Nuevo Leon, Mexico is called Montoi, this year due to its extension, it is positioned as the largest Mattel plant in the world with 200,000 square meters of facilities. The intention of the expansion is to take advantage of the benefits of Nearshoring and soften the instability of Asia.  

Fun fact: Did you know that Barbie was inspired by the name Barbara because that was the name of the daughter of the founder of Mattel?  

Logistics Data: According to our latest report, Barbies are manufactured in China, Malaysia, Mexico and Thailand.

Fun Fact: The name Mattel is the combination of the names of the founders Harold Matson (Nicknamed Matt) and Elliot Handler = Matt-el

Businesswoman Ruth Handler - Creator of Barbie 

Businesswoman Ruth Handler - Creator of Barbie 

Mattel, Inc. is an American company dedicated to the manufacture and distribution of toys, founded in 1945

Among its most popular products are Hot Wheels, Monster High, Max Steel and Barbie.

Mattel revolutionized the market with the launch of the Barbie doll because before, the dolls aimed at the female audience had childish shapes, were made of paper and did not have a wardrobe, so Ruth Handler proposed creating a doll with an adult appearance with which girls could play and dress her up

Fun Fact: Ruth Handler was inspired to create this doll because she saw her daughter playing with paper dolls, fantasizing and projecting herself into them, but she also noticed that her daughter and her friends preferred to play with paper dolls that had adult forms instead of dolls. shaped like a girl It was not until she saw the doll "Lilly" in a German showcase. Lilly was a 12-inch adult-shaped doll with elaborate outfits who was famous in her home country for appearing in national newspapers as a comic strip.

Ruth fell in love with seeing her inspiration already materialized in another country and she also saw an area of ​​opportunity because if you wanted a wardrobe you had to buy the complete doll and you couldn't buy the doll and the outfit separately.

Ruth and her team managed to remove any sexual connotations from the new doll to venture out to revolutionize a new market.

Barbie was so successful after its release in 1959 that in 1961 the male counterpart Ken was released.

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TRANSVECTO LOGISTICS

Website: https://transvectologistics.com

Phone: +52 1 812 646 6312 | +52 1 811 591 9822

Email: sales@transvectologistics.com

Address: Calz San Pedro 801,

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66220 San Pedro Garza García,

N.L., Mexico

Blog source: https://transvectologistics.com/blog/historia-de-barbie-y-algo-de-logistica_1

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